Pret's Edible Photos

I buy my coffee at the local Pret a Manger every morning; so today, I decided to give it a go and get one of their cards. Check out how cute my card's design is:

These are other designs:

Pret's image is a goofy, relaxed one, that has worked really well in establishing the brand as a natural, healthy fast food restaurant. The funniness of their ads and posters, as well as the cheeky comments they include in their packaging has definitely worked in making me feel connected to their brand...and I don't even like most of their concoctions!

Well, the photographer responsible for these amazing food photography, is the Swede Jorgen Ahlstrom; and other creations for Pret's collection include these beauties:

The photos, by the way, are taken from Pret's website...where they're giving their recipes away for free!

Oh...and go have a look at the photographer's website and be amazed!